Regarding possible influences on thought Essay Example for Free

Regarding possible influences on thought Essay There is an undeniable connection between thought and language. And as thought is so crucial to our knowledge, a study of our language itself is necessary. This essay examines how our language might affect our thought. In doing so, I shall examine the question, what is language?.  So, what is language? Etymologists, those who study language (in how it develops and changes), generally agree that language first started developing thirty thousand to a hundred and fifty thousand years ago. It began when, by an evolutionary chance, the oesophagus moved in human beings. This did two things: firstly it made them very prone to choking (this is often taken as proof that the ability to speak is innate in human beings for if benefits of speech were not developed quickly this should have died out almost immediately in accordance with the theory of evolution) and secondly it dramatically increased the range of sounds they could produce orally. It is thought that the natural calls animals make shrieks of alarm to show danger etc developed and became more complex to form a very basic language. Soon, these developed connotations: variations of alarm calls could be used to convey fear, pain or sadness whilst variations of triumphant calls could be used to show happiness, safety or the location of food. Imitations of the sounds things made also developed: a stream could be indicated by a gurgle, wind by a whoosh and so on. Examples of these two phenomenons continue: laughter and crying is pretty universal in babies whilst young children often refer to police cars as whah whah in an imitation of their sound. Language was further developed, reflecting the need to talk about the speakers environment. A commonly quoted example of this is that the Inuit have twenty words for snow. Not only is this debateable Inuit nouns are formed as in German, where nouns are tacked onto each other but also, English has at least fifty! However, a better example would be the aborigines of Tasmania who have a separate word for every kind of native tree, over two hundred in total, but do not have a word for tree. This is because in their environment, all the trees which surround them appear to be drastically different. It is also said (perhaps somewhat dubiously) that Arabic has approximately six thousand words for camels and camel-equipment. T is doubtless that language is affected in its evolution by our surroundings and our need to communicate about them. The main problems with language can be its vagueness and also the fact that it evolves according to our needs. Language is very vague and words can have myriads of meanings. In the English language, the word set has fifty eight non-obsolete uses as a noun, one hundred and twenty eight as a verb and ten as a participial adjective. The Oxford English Dictionary uses sixty thousand words, including abbreviations and symbols, to define it and set is by no means alone. The fact that language reflects its environment means that when someone has an original thought they often have to come up with an entirely new vocabulary to explain it. An example of this would be the concept of the big bang. When the idea originated, the language used to describe it was completely new and very few understood it. As the theory grew in popularity, its language was accepted into common usage. However, when the majority of the populace does not concern itself with that idea, the vocabulary become jargon, to be known only by experts. Language reflects or needs of it. Written language originated as logograms in the form of pictograms where to write house, one would draw a picture of a house. Soon these became ideograms where, as in language, associations where used e.g. a sun to represent heat. This is the basis of all languages and today can be seen in Chinese and Japanese, as well as the ancient hieroglyphs, Linear A and Linear B. Some languages went one step further, changing from logograms to phonograms. This resulted in syllabic or alphabetic symbols, where words were written using their sounds in spoken language. This was the first link between written and spoken language. Written language, in our society, is now completely dependant on spoken language so the two are often seen as synominous. The Sapir-Whorf hypothesis argues that the nature of a particular language influences the habitual thoughts of its speaker. Different patterns of language would therefore lead to different patterns of thought. Thus this challenges that the world can be represented objectively, as language will influence its user. The most extreme supporters of this theory argue that thought is reliant on language and that therefore there can be no thought without language. The twentieth century Austrian philosopher, Wittgenstein says that, because of this, language hinders us. For example, when we say that we saw nobody on the road we have not actually seen nobody. More accurately, we did not see anyone on the road. Another twentieth century philosopher, a Rusiian named Vigotsky, would disagree with this. He held that language helps us to think. He says that the thought is ordered and is clarified by using language. However, a large number of people disagree with the extreme view that thought is impossible without language. Look, they say, at when we are lost for words or the words are on the tip of our tongue: we know what were thinking but cant say it. Another example would be that we can often imagine in our heads as an image something for example, the beginning of the universe but cant describe it. This theory states language is created by thought, although language may later by used as a means through which to think. Many etymologists would agree with this theory as it complies with their theory on how language develops: you see something, you think about it and then you develop language to convey these thoughts and to clarify them. So, our language is shaped by the world around us, and our thoughts are shaped by our language. So our thoughts are influenced, not just out of practicality, but empirically by our surroundings. For if we are not familiar with a concept or object or person then we are unlikely to have the language to describe it: and if we dont have the language then we are unlikely to be able to think about something properly, even if we wished to.

Characterization of Biochemical Pathways

Characterization of Biochemical Pathways Disscussion: Scorpion envenoming resulted in alteration in pyramidin, histidin, tyrosine, glycerophospholipid and steroid hormone biosynthesis pathways after 48 hours. These effects are an outcome of acute seizures and early myocardial injuries disorder in the group of experimental rates. Metabolite set enrichment analysis results also showed that pancreas, nerve cells and mitochondria are the most affected organs. The toxicity of a given compound refers to its ability to disrupt some biological functions at a certain level of biological organization (i.e., cell, tissue, or organ) It is also related to the amplitude and the duration of the exposure and also to the degree of absorption of the substance by the organism, its distribution, biotransformation and elimination or accumulation (Topol, 2004). Understanding the mechanism of a toxic event is a challenging task, especially in the field of drug research and development. The symptoms caused by scorpion stings in animal models are similar to those observed in humans (Padilla et al., 2005). Glycerophospholipids are known to display a high degree of molecular heterogeneity in mammalian tissues. In addition to their function as structural components of membranes, some molecular species may participate in specific biophysical and biochemical functions (Mason and Dobbs, 1980). Krshina Murthy (2000) suggested that the probable mechanism of death due to scorpion envenoming syndrome is alteration in phospholipid fractions concentrations mainly phosphatidylinositol and phospatidylglycerol (Murthy, 2000). He postulated that disruption of phosphatidylglycerol choline and phosphatidyl inositol are the main causes of death. Glycerophosphocholine metabolite are involved in cell signaling and membrane integrity of the cell and serine is the precursor for choline and acetylcholine biosynthesis which is required in the brain and therefore any damage of the cell membrane can affect glycerophospholipids metabolites pathway and its concentration. In our study, Glycerophospholipid metabolism was one of the main pathways that have been altered by envenomation and this confirms the Krishna Murthy hypothesis. Scorpion envenoming causes fuel-energy deficits and results in inability to utilize the existing metabolic substrates by different organs, which ultimately may lead to death. This is caused by a massive release of catecholamine, angiotensin II, an increase in glucagon and cortisol (Amaral et al., 1994; Avogaro et al., 1996; Balasubramaniam and Murthy, 1984; Basu et al., 1990; el-Amin, 1992; Gajalakshmi, 1982; Gueron and Ilia, 1996; Mirakabadi, 2013). Steroid hormones mediate a wide variety of vital physiological functions such as anti-inflammatory agents. They are also principally, involved in cell signaling, integrity and stability of the cell membrane as well as fuel or energy storage and energy source in cells. In our study cholesterol, dehydroepiandrosterone, 2-methoxyesterone and aldosterone profiles have shown changes. Disruption of cell membrane and liver function failure resulted due to cytotoxic effect of the H.lepturus venom (Heidarpour et al., 2012; R . Dehghani 2012). So the alterations in steroid hormones metabolites pathway are due to cytotoxic effects of venom. In the present investigation, envenomation by H. lepturus causes alteration in carnosine and 1-methylhistidine metabolite concentration of histidine metabolism pathway. Carnosine which is an endogenous cytoplasmic dipeptide(b-alanyl-l-histidine) and have numerous physiological activities in normal muscles activities (Nagasawa et al., 2001) Histidine and carnosine at low concentration could improve hyperglycemia complications with reduction of proinflammatory cytokine levels, increase insulin secretion, and enhance glutathione peroxidase activity. It has been showed that serum glucose elevated and hyperglycemia resulted by envenomation (Lee et al., 2005). Therefore, alteration in carnosine might be due to hyperglycemia state produced by scorpion venom. GENNIP (1999) showed that pyrimidine metabolism which is the building blocks of DNA and RNA is responsible for the cell programming machinery. Pyrimidine metabolism along with purine pathway fulfills a variety of functions in the metabolism of the cell of which the most important are regulation of energy conservation and transport, formation of coenzymes and of active intermediates of phospholipid and carbohydrate metabolism (GENNIP, 1999). Nyhan (2005) postulated that the catabolic pathways for pyrimidine have yielded a number of patients with specific enzymatic deficiencies, most of them with mental retardation, seizures, or both (Nyhan, 2005; Nyhan, 2005 ). Degradation disorders of pyrimidine can be presented as anemia, neurological deficits or devastating multisystem mitochondrial disorder (H. Anne Simmonds and Gennip, 2003). Our results also showed that the concentration of four metabolites of pyrimidine pathway i.e. Dihydrothymine, Deoxyuridine, Deoxycytidine, and Beta-alanine were changed which might be due to neurological deficits and acute seizures, which are caused by scorpion venom and change in cell metabolism. Venom of many scorpions species cause the activation and delay of inactivation of neural sodium channel which induce a massive release of catecholamines and acetylcholines by the postganglionic nerve both in the circulation and in specific organs, such as increase in rate and force of contraction of the heart tissues.(Gueron and Yaron, 1970; Sofer et al., 1997) Tyrosine is the main precursor for catecholamine, dopamine, epinephrine, and norepinephrine. Our results demonstrated that some of intermediate metabolites in this pathway including iodotyrosine, p-hydroxyphenylacetic acid and acetoacetic acid metabolite show changes which might be due to increase in catecholamine secretion in the stung victim. Similar clinical manifestations of diabetes are usually observed in scorpion sting victims(Zare and Tanikawa, 2002). Scorpion envenoming causes the release of counter-regulatory hormones (glucagon and cortisol) with suppressed insulin secretion. Under these conditions, the metabolism of carbohydrate, protein, and fat is directed towards catabolism. This provokes gluconeogenesis with glucose elevation in serum. During catabolic states such as starvation and diabetes free fatty acids and ketone bodies, compete as fuels for muscle metabolism. Whereas, after prolonged starvation in man free fatty acids displaced ketone bodies as preferred fuels for oxidation in striated muscle (Hagenfeldt et al., 1971; Owen and Reichard, 1971) intracellular ketone-body concentrations in striated muscle increased plasma concentrations rose during starvation and diabetic states and causes ketoacidosis and increase of H+ ions concentration of blood . In our study, synthesis and degradation of ketone bodies specially acetoacetic acid was affected in this pathway which is in accordance with Krishna Murthy study (Murthy, 2000). To summarize, our findings show that the application of metabolomics approaches could play an important role in the characterization of biochemical pathways in the animal model, which envenomed with Hemiscorpius lepturus venom. Our finding indicates the involvement of multiple system and organs in scorpion envenoming syndrome in which the most affected organs are pancreas, nerve cells, mitochondria, and spleen with similarities to acute seizures, the early marker of myocardial injuries and different seizures disorder, which confirm the earlier acute scorpion pancreatitis and myocardial injury reports (Bartholomew, 1970; Novikov et al., 2000).

Cross Culture Understanding And Tourism Cultural Studies Essay

Cross Culture Understanding And Tourism Cultural Studies Essay Analyse three important aspects of cross-cultural understanding which affect tourism. No one would challenge the fact that tourism has become an international phenomenon of global consequence (Uysal, 1994, p.123). The internationalization of the tourism industry is complex and wide ranging. It is a type of cross-cultural communication and understanding. For instance, tourists who come from all over the world may have numerous encounters while visiting a destination such as accommodation, transportation, attractions and catering. Meanwhile, the tourism industry has to organize tourism resources well and also fulfil tourists satisfaction (David Jackie, 2009, p.139) from their different cultural backgrounds. Cross-cultural communication is based on languages, customs, foods and religions. Thesis Statement: Cross-cultural communication has lead to the growth of the tourism market in the last decades and is booming in 21st century. International tourism is typical cross-cultural communication. Millions of people have encountered other cultures primarily to pursue a vacation (Kim, 2001, para. 3) to experience various cultures and customs. Purpose Statement: The purpose of this essay is to analyse three important aspects of cross cultural understanding which affect global tourism in terms of communication methods, foods as well as religions. First, it will outline the most important aspects of cross-cultural understanding in the industry. Secondly, it will explain why they are important for both tourists and hosts by providing some examples. Finally, some suggestions will be given for running a successful global tourism business. Body A Language 1. Language is very important for a tourist Language is the code (Wagen, 1997, p 41) in cross-cultural communication, it is important in tourism for both tourists and hosts because it is the means by which meaning is constructed between them. It has been viewed as exchange of information and cultural differences. If they cant understand the same language the tourist experience will be unsatisfactory. Furthermore, the hosts wont be able to provide a quality product or experience and their business and reputation depend on doing so. For example, if we look at the experience of Japanese tourists who visit Australia, they need to be able to get accurate information for visiting the places they want to see. Since the tourists speak Japanese and the people in the tourism destination speak English, it can give rise to problems in terms of no communication and misunderstanding. In addition to that, other situations where language is very important to tourists are accidents or crises of some kind like losing a wallet or getting lost i n the situation of tourists cannot understand the information which have been provided on the signage (du Cros, 2007. p. 228) as well as they cant communicate in English. These can be very serious matters. 2. Language is an important factor that tourism hosts have to take into consideration. In order to obtain cross-cultural understanding and make tourism satisfied with their overseas travel. Language is an important factor. Tourism hosts should be aware of tourists language habit and tradition. In the case of Japanese visit Australia, it is important that the host enterprises provide some on-site interpretation (du Cros, 2007, p. 235) service. They basically tend to remove the confusion between difference languages. In addition, to provide some Japanese information, for example, Japanese version of warning, introduction as well as catalogues will help them to understand. In case of some accidents will happen during the traveling. The travel agency also needs to provide some Japanese document which including information of embassy, police offices and other organizations. On the other hand, despite Japanese tourists can speak English while they travel in Australia, their way of expression is different from native speakers. Therefore, to understand Japaneses verbal communication skills and traditions plays a significant role in tourism industry especially for hosts. FitzGerald (1998, p.23) provided the fact that the way of answer the questions in terms of you dont, do you we cant, can we. To native speaker, their answer is No when they agree with this sentence. But Japanese peoples answer is yes, which is opposite meaning to English speakers. It is because there is no rhetorical question in Japanese dialogue. The answer is following the question in Japanese whereas it is in according to the fact in English. Therefore, it is better to avoid offering these sorts of questions to Japanese, otherwise it will lead to misunderstanding. Furthermore, Japanese people who travel in Australia would give their opinion by translate Japanese to English directly, whic h means the style (FitzGerald, 1998, p.23) of answer is different from English. According to FitzGerald, when Japanese give feedback, they prefer repeat yes instead of OK or I got it. Those are examples of different verbal communication in Japanese and English which make hosts to take into consideration when they provide tourism service. Non-verbal communication Non-verbal communication is very important for a tourist. According to Reisinger (2002, p.31) Cross-cultural difference are not only refers to verbal communication, but also existed in all sorts of human activities between foreigner tourist and local hosts. Non-verbal behavior is a significant element for a tourist because it is easier to be noticed and understood than verbal communication. Mehrabian(as cited in wagen,1997, p43)state that less than 10% of the message is communicated by words recording, as twice as much that of the message expressed by languages and 70% of through non-verbal language in terms of posture, gesture and facial expression. What is more, the behaviors of greeting, formality as well as body touching are important means of non-verbal communication which are reflected by tourists. Non-verbal communication is an important factor that tourism hosts have to take into consideration. Likewise the verbal communication which is indispensable, to tourism hosts, non-verbal communication is important as well. According to FitzGerald (1998, p.xii), for the Asian people who visit Australia, the hosts should be aware of their sensibilities of their own cultures and customs. For instance, for Chinese people, there is not too much body touch between male and female. They prefer to smile and pad without touching. The only touching is hands shaking while first meet which is widely being accepted recently. Therefore, hosts should avoid much body contact. This names cards which be considered the representation of persons face should fully aware by hosts. It is suggested to pass them with two hands as well as accept them in a similar fashion (FitzGerald, 1998, p.63) when give name cards to customers. Meanwhile, they should be accepted respectfully and reading carefully the names cards of their customers, which is a sort of etiquette in international business. It is better, espe cially for tourists who from Japan and Korea, to pass and receive all the objects to use both hands. What is more, gesture in terms of a kind of body language can easily be identified by hosts. People from different cultural backgrounds have different speculations of body languages. Several examples are provided below which present the different features of body languages of Asian people. Table 1.1 Body Language gestures from around Asia. (Van der Wagen, L, 1997) China Sucking air through the teeth occurs when something is surprising or difficult. In China it is best to change the request to avoid the embarrassment of having to say No. The host always has his back to the door while the chief guset faces the door. To beckon someone, the palm faces downward and the fingers are moved in a scratching motion. Bones are often left alongside the dish. When finished eating the custom is to place the chopsticks parallel across the bowl. Indonesia Indonesians rarely disagree in public and will laugh together and hold them over their heads. Guests do not drink until the host begins. Where the table is large, rapping the knuckles on the table is a form of restaurants people may share tables. Japan Direct eye contact can be seen as intimidating. Bowing in greeting is customary. Waving the hand in front of the face signals I dont knowor I dont understand. A waiters attention is attracted by catching his eye and dipping the head. Listening without interruption is polite. A Japanese person wearing a mask in public probably has a cold. Korea The Western gesture for come here is only used for dogs. To beckon someone in Korea the arm is extended, palm down and a scratching motion is used. Drunkenness is quickly forgiven. Thailand Showing the soles of the feet or pointing with a foot is insulting as the foot is seen as the dirtiest part of the body. The head is the most sacred part of the body, and children should not be patted on the head. The left hand is unclear and is not used to pass objects or food. (Source: Van der Wagen. 2002, p. 44) Food What food means to a tourist. Food is considered as an aspect of cultures. It is important to tourist because they can experiment the local culture via taste local food. There are increasing recognition that tourist who travel around are aim to enjoy the variety of local cuisine, drink as well as snack. Sim (as cited in Urry Wang, 2007.p.328) argued that tourists is going to obtain typical signs which representative a place that comfort to their own expectations, foods and drinks would be a good example. Therefore, tourists are likely to perchance regional specialities (Sim as cited in Urry Wang, 2007.p.328) as well as sit in the famous local restaurant to enjoy the authentic local food. Meanwhile,it also be argued that the to develop the local catering is a kind of connection between consumers and the local residents. Tourists are looking for commodities that can give them an insight into the nature of a place and people who living there. so that they will encounter the dialect, customs, life styles and people s dressing code while they visit these restaurants, which is a powerful part of an integrated tourism experience. Local specialities as a sort of souvenir are different from other objects, for example, tickets. They provide both visible memories (local words, pictures) as well as sensory memories (Sim as cited in Urry Wang, 2007.p.328) which has stronger association with the local culture they have experienced. How a tourism host has to think about food for tourists. Sims (2009, p.328) states that to designing and provide high-quality catering or distinctive local food products is one way of promote local food brands. Normally, there are several famous local restaurant can be introduced to tourists during their travelling. Hosts should be aware of successful tourism management have to develop a range of local catering service which can be distinguished from other tourism management and attract a constantly visitors streaming. Meanwhile, it is vital for hosts to master the food restrictions which belong to different customers. In the Christian calendar, two significant events must be remembered: Easter day and Christmas. Both of them are the commemoration of Jesus Christ whereas Ester day follows a lunar cycle (FitzGerald, 1998, p. 7) and Christmas day is fixed every year. Despite of some of them would avoid red meat on Friday there is no particular food restriction for Christines. Some special food should be prepared and provided in Hotel and res taurant on Easter day and big family Christmas feast (FitzGerald, 1998, p.7). In addition, most of the Buddhists are vegetarian because vegetarianism (FitzGerald, 1998, p.13) is the single restriction for food of this religion. This issue should be noticed by people who running international tourism business. Religions and Philosophies How these religion might affect tourists. Religions and Philosophies take part into a significant role in the human beings civilization and history. Every religion has its own characteristic and philosophy. Therefore, for tourists who going to make an overseas traveling, they may encounter situations which is different from or even disobey with their believing. Meanwhile, tourists who have their own religion will always be obedient. No matter which area they were or they will be. The religious philosophies and behaviors would never be changed. For example, in Islam, all the individuals behaviors have been controlled in their social, economic and political lives. They are not allowed to eat pork, animals blood and even have one month for Ramadan (FitzGerald, 1998, p.4) which demands all the Muslims be fast during the daytime. The Muslim women who wear hijab might not suit to go to the beach while they are travelling. Some potential dangers would be existed participate some recreation activities as well. How a tourism host has to cater for religious differences As FitzGerald (1998) has indicated that to understand the different religions and their philosophies would improved the communication in global tourism industry for both tourists and host. What is more, to show respect to each religion and offer special tread for them are very important for hosts. As it mentioned before, Muslins have to worship five times every week. As a result, hosts need to make sure they know where the mosque is or even provide a quiet corner for them to complete the mission. Buddhism, which is a pan-Asian religion and philosophy (FitzGerald, 1998, p. 11) has affected in the field of spirit, social life and national culture in the eastern world over a long period of time. Buddhists are promising not to kill or harm any living things. Undertaking family and sex loyalty and refraining from get something which doesnt belong to them. Conclusion: In conclusion, it is clear that cross-cultural communication and understanding not only affect to international tourists, but are also important to the hosts who running the global tourism business in the field of language, customs, food and regions. Essentially, tourists who travel in the intercultural environment can be affected by the differences between other cultures and their own. Meanwhile, the different languages give rise to some misunderstanding or even non-communication. Therefore, the hosts must be aware of these cultural differences such as different languages, different non-verbal communication and different religions they have. Above all, in order to eliminate the communication problems and maintain an atmosphere of peace and enjoyment in international tourism circumstances. It is necessary for hosts to take these into consideration in this industry by supply interpreters, foreigner information translation. People who work in this industry must know very well about the characteristics of different customs and religions, which can help to avoid cultural conflicts. In addition to that, tourism business owners have to provide ideal service which can give international tourists a unique local cultural experience. Meanwhile, customers cultures and customs should be respected. The cross-cultural understanding in global industry may never be completely taken into consideration by hosts, however, further studies to identify potential problems and solutions, as well as an improvement in cross cultural communication for global tourism industry, should result in a better understanding and more enjoyable experiences for both hosts and tourists.

Essay --

Conflicts in IT Industry due to ethical issues There is a thin line between right and wrong in the way technology is used today. There are many ethical issues arising by using technology in the business of IT. These issues can be classified as personal issues and organizational level issues. Privacy, private information security, web tracking etc are some of the personal issues and protecting intellectual property like software rights is organisational level issue. These issues tend to create conflicts in the IT industry which are intern responsible for down fall of an IT Organization. The different ways to minimise these issues are to be reviewed and have to utilize them optimally. Introduction: New trends in IT are extremely advancing and intellectually stimulating, on other hand privacy issues like private data protection, web tracking, violating software authenticity etc are ethical issues which are invading privacy of an individual and also of an organisation which in turn responsible for poor performance. Ethics in Information technology is part of many issues which result in conflicts. First these issues should be addressed by gaining attention of the superior and decision making people in the organisation by explaining the challenges these issues pose and understand potential threats, discover issues associated with use of IT and plan, design, evaluate and implement the anticipation of ethical issues with organisation’s values. In big multinationals and large organisations there are senior managers with committed terms to make sure the ethical standards are clearly defined and are in practice. These terms are directed by business and ethical attributes fixed by the organisation; these are incorporated by organisation’s ... ...hical issues. Responsibilities of a manager are to act as a role model in the ethical behaviour, reassure their employees to talk about their concerns and issues. Encourage and promote to follow the code of ethics, support to take part in ethical awareness programmes, listen and react equally to all the individuals’ concerns and provide additional aid if required to address the issues. The top leaders must take necessary steps to advise full, accurate, and timely ethical compliance, they should never overlook any unethical behaviour even if it is a suspected one, should not mislead by misrepresenting facts in any manner. Top management must report any violations in intellectual properties usage, software agreements, client confidentiality etc. They should also ensure that there are fair numbers of procedures to raise a concern or question ethical issues by employees. Essay -- Conflicts in IT Industry due to ethical issues There is a thin line between right and wrong in the way technology is used today. There are many ethical issues arising by using technology in the business of IT. These issues can be classified as personal issues and organizational level issues. Privacy, private information security, web tracking etc are some of the personal issues and protecting intellectual property like software rights is organisational level issue. These issues tend to create conflicts in the IT industry which are intern responsible for down fall of an IT Organization. The different ways to minimise these issues are to be reviewed and have to utilize them optimally. Introduction: New trends in IT are extremely advancing and intellectually stimulating, on other hand privacy issues like private data protection, web tracking, violating software authenticity etc are ethical issues which are invading privacy of an individual and also of an organisation which in turn responsible for poor performance. Ethics in Information technology is part of many issues which result in conflicts. First these issues should be addressed by gaining attention of the superior and decision making people in the organisation by explaining the challenges these issues pose and understand potential threats, discover issues associated with use of IT and plan, design, evaluate and implement the anticipation of ethical issues with organisation’s values. In big multinationals and large organisations there are senior managers with committed terms to make sure the ethical standards are clearly defined and are in practice. These terms are directed by business and ethical attributes fixed by the organisation; these are incorporated by organisation’s ... ...hical issues. Responsibilities of a manager are to act as a role model in the ethical behaviour, reassure their employees to talk about their concerns and issues. Encourage and promote to follow the code of ethics, support to take part in ethical awareness programmes, listen and react equally to all the individuals’ concerns and provide additional aid if required to address the issues. The top leaders must take necessary steps to advise full, accurate, and timely ethical compliance, they should never overlook any unethical behaviour even if it is a suspected one, should not mislead by misrepresenting facts in any manner. Top management must report any violations in intellectual properties usage, software agreements, client confidentiality etc. They should also ensure that there are fair numbers of procedures to raise a concern or question ethical issues by employees.

Attitude Towards Love in Valentine and The Flea Essay -- Poetry Poems

Through Close Analysis of Language, Structure and Theme, Compare and Contrast the Poet's Attitude Towards Love in Valentine and The Flea. The two poems "Valentine" and "The Flea" are about the two different ways in which the poets portray their views about love, however the poems are still linked in a few ways. "The Flea was published in the seventeenth century and was written by 'John Donne'. "Valentine" was published in 1983 and was written by 'Carol Ann Duffy'. Both poems are addressed to an unknown lover. The poem "Valentine" is written in free-verse form. Carol Ann Duffy could have used this irregular pattern because of the irregular present that she is giving to her lover. "Not a red rose or satin heart. I give you an onion." When you first read the poem you think that an onion is an absurd present to give to a lover but after analysis, you realise that she is trying to portray a message to us: It is not what is on the outside that counts. Duffy uses quite a lot of imagery in her poem to explain her message to the reader. "It is a moon wrapped in brown paper." This could be referring to the moon as a pure object that you first have to unwrap and explore before you can find the real meaning of it. It is also linking back to her point that it may look a bit unromantic from the outside but it is really what is inside that counts. She could be saying this because of her lover's attitude towards women. Maybe the lover only thinks about what the people look like, not what they really are is like inside. Duffy then comments on the emotional feelings that love could bring into a relationship. "It will blind you with tears like a lover." When you cut an onion it makes you cry, and usually... ...lood from his lover and that is what all fleas do. Donne then again emphasises the idea that now because of the flea's death some life has been taken from his lover. "Will waste, as this flea's death took life from thee." This puts forward the idea of some life being taken from his lover because part of her was contained inside the flea. At first the two poems appear very different but after close inspection links can be established between the two poems. I think Carol Ann Duffy's poem is the more serious of the two as she is using an unusual item to portray her feelings for her lover. John Donne is just worried about getting his lover into to bed using the idea of the flea instead of wanting to portray his feelings towards his lover. He is too overconfident with himself that he will get the girl into bed with him when in the end he doesn't succeed.

What are Ontology and Epistemology? Essay -- Philosophy, Truth

What are ontology and epistemology and why are they important in social science research Introduction The study of any particular science involves embracing particular and specific ontology, epistemology and methodologies that are different from each other. Ontology is the concept that defines and explains the essential types of truth (Blaikie 2009). Every field of science constitutes its own ontology and in most cases two types of ontology exists: formal ontology and domain ontology (Blaikie 2009). Formal ontology type of research always postulates something general related to reality while on the other hand domain ontology postulate something specific with regard to different types of truths (Blaikie 2009). On its part epistemology constitute a science concept that defines how human and the general population of the world know and reason the particular truth. The two concepts are differentiated by particular assumptions that are associated with each of them. For instance assumptions associated with ontology include: shallow realist, conceptual realist, cautious realist, depth real ist and idealist (Blaikie 2009). On the other hand assumptions related to epistemology include: empiricism, rationalism, falsificationism, neo-realism and constructionism (Blaikie 2009). Therefore the purpose of this essay will be to define objectivism and inteprativism as related to ontology, define positivism and interpretavism as related to epistemology, explain how ontology and epistemology are linked and how they influence each other, before lastly looking at how important ontology and epistemology are. Objectivism and interprativism in ontology Blaike (2000) asserted that ontology to involve, â€Å"claims and assumptions that are made about natur... ...oherent research practice functions to collect and communicate information about the world, a scenario enabled by key concepts of ontology and epistemology. Conclusion Social reality in general is viewed as a complex of causal relations between events that are depicted as patchwork of relationships between variables. Generally, causes of human behavior are regarded as being external to the individual and knowledge is seen to be derived from sensory experience by means of experimental or comparative analysis and concepts and generalizations are summaries of particular observations. In reality, claims have been made about what is observed with the senses is what is real and that scientific laws are similar with empirical regularities. In summary, key concepts of ontology and epistemology have played important role in shaping and guiding social research processes.

Sunfeast Yippee

Message Health was chosen as the platform, along with asupporting claim for taste. People who were healthyand energetic were concerned about the long-termprospects of  their health. Thus ? Health? ? is related to maintenance of good health ? is applicable to all members of the family ? is characterized by lively energetic people, andgrowing children's. ? Thus the message and  (positioning): ? its hot and wet. Media Primary media: Television ad 30  seconds. Print ad, shop adsProject at schools ,and 2tier cities.Just noticeable difference. Supermarket and big bazar. Measurement ? Within 6 months, SunfeastYippee became thelargest growing noodles in Fmcgsector. ? Redefined the category and expanded the ITC Fmcgsegment from 2. 71% to 23% in 6 months. ? Now the largest  selling ITC Fmcgbrand holds 6% of  branded noodle market. ? Greatest  achievement ? in one month Yippeepenetrated 50% of noodle market. Sunfeast Yippee Noodles| Parent Company| ITC| Category| Food Products| Sect or| Food Products| Tagline/ Slogan| The better noodles; Spread the smile|USP| Instant noodles with different tastes| STP| Segment| People looking for a healthy snack when hungry| Target Group| Young people and children from upper and middle class| Positioning| Sunfeast Yippee noodles do not lump even 30 minutes after cooking| SWOT Analysis| Strength| 1. Good advertising and visibility2. Good product distribution and availability3. Lots of flavors and varieties available| Weakness| 1. Media generated news about health issues2. Brand loyalty of Maggi is tremendous| Opportunity| 1.Untapped rural markets2. DINKS, single professionals3. Newer tastes| Threats| 1. Price wars with other noodle brands| Competition| Competitors| 1. Maggi| http://www. afaqs. com/advertising/storyboard/index. html? id=3387 A kid is standing in one corner of the room holding his ears (as a form of punishment). | His mother is getting ready to prepare noodles. | Seeing his mother prepare noodles, he asks his dad who is sitting nearby â€Å"Usually achi cheeze round hoti hain na? â€Å"| The dad doesn’t really agree to this. The kid starts giving examples, saying that if car tyres weren’t round then would the car work? , the sun, moon and the world are all round as well. | The father sticking to his point says â€Å"Lekin yeh room to square hai†. | The son confidently says â€Å"round hota to†, when suddenly the mother interrupts and says, then a naughty boy like him wouldn't be punished in a corner †¦ | †¦ and that if his Sunfeast yippee wasn't round then he wouldn’t be able to eat long noodles| VO: Naya Sunfeast yippee. Sabse alag round shape main. So no breaking aur mile really long noodles. |